The Diamond Standard Vodka Package

The goal: to create the most exclusive & expensive mass market vodka in the world. The private investor group asked me to assume the role of President & CEO to accomplish this objective. I created the brand & secured the assistance from the finest partners: the creative talent behind Absolut; SaverGlass, French producer of the finest spirits bottles; Swarovski Crystal for the diamond crystal in the neckline of the bottle; & DeBeers for the real diamonds used in the patented filtration process.