Belvedere Estate Brand Book

I enlisted the services of O'Neal & Prelle, a mid-tier advertising/communications agency in Hartford, CT that had some experience in doing work for Caribbean clients and the foodstuffs industry. We created this Brand Book as our 'bible' and through its contents we devised the premium look and feel for the fruit, the packaging, the store produce shelf layout, the channel support for the trade and for retail, radio spots, advertisements, serving guides, recipe books, chef cooking trials, etc.