Kingston Gleaner Article

The Kingston Gleaner, Jamaica's main newspaper, reports on JFM's diversification plans into exotic fruits through its acquisition - Belvedere Estate a 254 acre farm in northeastern Jamaica. This acquisition was a joint venture between JFM and Jamaica Banana Producers Ltd. Belvedere Estate was the largest grower of papaya in Jamaica. My mission in 1997: to create and execute a marketing program positioning Jamaica as a "high quality, limited producton, premiere producer of exotic fruit."

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