Island TroPicks Is Born

Through consumer research, focus groups and test marketing we arrived at the core brand signature for Beleverde Estate, a brand with a global appeal: Island TroPicks for the comsumer; and, Caribico for the channel. We ultimately launched the premium papaya simultaneously in three international markets: Miami, Toronto & London. The supply grew to 15,000 cases in its first month and soared from there, doubling each month. It was the single most successful product launch in Jamaica's history!